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In large organizations, my experience has been that having too many ongoing projects at the same time for the same product leads to a messy outcome. The ideal scenario involves everyone having a single vision and general focus area.

Imagine you’re designing a sushi restaurant. There are 3 different leaders of this sushi restaurant. One of them wants to focus on sashimi, one wants to diversify the palette with western food and one wants to serve regular sushi. While they all have unique strengths that they can bring to the table (no pun intended), the marketing ad and menu for that restaurant will start to get really confusing.

Here’s a real life example. Public transit in the bay area is managed by multiple agencies. CalTrain runs north/south of the peninsula, Muni serves San Francisco and Bart connects the northern half of the peninsula to East Bay. Additionally, VTA serves San Jose and South Bay cities and AC transit serves East Bay towns. I’ve run into more confused tourists in San Francisco than anywhere else, because no one knows which bus/tram/train to take. When I first arrived in the city, I was dumbfounded by how nonsensical the system was. In contrast, Boston’s MBTA is responsible for the commuter rail, subway system and buses.


Above: San Francisco transit systems

I feel that the same applies to tech products as well. Vurb was an app that helped you figure out what to do in your spare time. You could plan an event with friends, whether it was concerts, music or theatre. They had a lot of interesting concepts – especially that of collaborating with other folks on getting together, but it was hard to figure out when exactly I would need this app. They couldn’t gain mass traction and sold to Snapchat for $110 million+. However, apps like Instagram have remained resilient in today’s mature app market because it does one thing really, really well. It allows people to share a moment through a photo and for other people to see that photo. Its simplicity is what allows it to work.


To create a product that people will use, its purpose must be clear and intentional. It seems obvious, but often we try to stack too many features on top of a product, which makes it less desirable in the end.

That’s probably a sign for me to give this blog a focus. Until next time!





Processed with Rookie

Meaghan Nolan, the founder of UX Lab, said to me this week during a General Assembly event something to the effect of: “For my parents’ generation, the mantra in life was to work hard. You got to where you wanted to be by working hard. In our generation, working hard just ensures that you’ll be overwhelmed. We can’t just work hard, we need to focus.”

We all have many opportunities in life. The hard part is knowing which ones to pick. If we work hard and pick them all, how do we fit sleep in our lives? We can’t. We can only pick the opportunities that we feel most strongly about and focus on those.

Her words really resonated with me, because I work hard on all the things I do – whether it’s design related or not. That hard work brings me many interesting opportunities that appear shiny and wonderful. I always want to jump in and be a part of them.

It’s so easy to become distracted. There’s so much noise around us with people telling us how to best grow our careers, what our next moves should be and where we should go. Many people want to do it all. But doing it all comes with a price. It means that you’re getting pulled in more directions and that you won’t be moving as fast as you want in any one particular direction.

If you have somewhere you want to go, you can’t just hustle. You need to make it your focus to get there.