Political campaign logos all usually start to look the same after a while. But there are always a few every election season that stand out to me.
The logo feels like a call-to-action and denotes Alexandria Ocasio Cortez’s cultural background with it’s double exclamation mark. It’s a personal favorite from this mid-term election.
“In crafting the visual look and feel of the campaign, Tandem’s team looked to revolutionary grassroots movements of the past, and specifically to the movements led by labor and civil rights activists like Dolores Huerta and Cesar Chavez–direct, refreshing visuals often made by hand and conveying a sense of cultural urgency.” fast.co
This logo uses more traditional campaign colors, but Chintan Desai’s team used a more modern serif that is open and friendly. The speech bubbles are a nice way of saying “let’s have a conversation” vs “I am American. Here is my flag.”
The Design Ocean 