Creativity is originality and fluency of ideas. It’s something designers ought to be good at. But every now and then, we get stuck too. There are so many constraints. How do we make all of the stakeholders happy? What about that deadline?
Let’s go back to a space where we can play, because, as I learned at a UX conference two years ago, when people view an activity as play, they come up with twice as many ideas as people who view the activity as work.
Here’s a practice for getting back to idea generation: Give yourself a plain object with no instructions. How can uses can you find for it?
The Design Ocean 